Challenge: To trial, educate and sample Nola Raspberry & Elderflower vodka spritz to consumers for the first time in the on-trade environment.
Our Approach: To site, distribute, activate and test a new product in a contained and measurable on-trade environment gathering insight to help build robust roll out plans for future campaigns.
Implementation: An immersive Nola on-trade team taking ownership of activity in selected casual / mid tempo outlets on high footfall nights. Driving trial and purchase with targeted consumer engagement including a gift with purchase, whilst also collecting insight and feedback.
Results: Drove brand visibility & awareness and identified recommendations for future new product roll outs.