Dead Crow

Dead Crow


Challenge: Create an engaging sampling and sales-driving activation to align with existing NME sponsorship & drive future listing in music-led independent venues.

Our Approach: To create a roll-in activation with minimal set-up that would appeal to independent bars & their consumers.

Implementation: A branded flight case sampling unit, on-brand promotional staff and added value to purchase through NME co-branded plectrum-shaped bottle opener & the chance to win NME gig tickets.

Results: 27 on-brand bars (& their target market) sold into & introduced to Dead Crow, 7,876 activation samples, 1,946 resulting sales, 17 strong leads generated for long-term listing.