Challenge: Support the re-launch of Kirin Ichiban in Corney & Barrow bars in London, bringing it to the forefront of consumers’ minds & driving ROS.
Our Approach: A customer-specific approach suited to the outlet type & demographic, to create brand awareness & encourage repeat purchase.
Implementation: Launch events with a promotional team & live Chopstick Challenges in outlet created buzz during the busy after-work periods. An instant win scratch card promotion with a high win ratio offered a range of high appeal Japanese-prizes over an 8 week period. Customer-specific prizes also encouraged return visits to outlet.
Results: Great engagement with the brand – a third of all consumers in outlet during the events took part in the Chopstick Challenge. The promotion doubled sales YOY for the premium lager brand in Corney & Barrow outlets.