Challenge: To create a Relentless owned environment within UK festivals, giving consumers an unforgettable brand experience.
Our Approach: We created a bespoke inflatable dome tent, fully branded with adjoining bar and chill out space.
Implementation: Taking on the Relentless creative, the stage automatically gained standout and created intrigue amongst festival goers. Once inside the blackout structure consumers were immersed in a world of Relentless, created by a unique trussing rig which allowed an amazing light show. It was complemented by a one-of-a-kind convex projection screen that showed especially created visuals. The atmosphere inside was electric, we saw constant queues.
Results: Over the course of 3 summers we visited 9 festivals and engaged with 10,000’s of consumers.